http://www.laurenulmer.com/new-blog-1 daily 0.75 2016-06-21 http://www.laurenulmer.com/work daily 1.0 2019-05-27 https://static1.squarespace.com/static/56b55459f8baf38a15853ca0/t/5781583e414fb585ab300c6e/1468094530480/ Work Homepage Redesign https://static1.squarespace.com/static/56b55459f8baf38a15853ca0/t/56ce4b837c65e4b9d494ccd5/1456360339421/blog+color+comp Work Category Colors : DIY https://static1.squarespace.com/static/56b55459f8baf38a15853ca0/t/5b832b636d2a73bb5c1cd9d8/1535323139334/Mobile_QuickAdd.gif Work Mobile Quick Add. With products that come in multiple size variants and colors, we wanted to create a lightweight way for users browsing categories to add items that they liked without having to change pages. On mobile, we launched a small modal to confirm selection then pop out the cart drawer as confirmation of the item the user just added. https://static1.squarespace.com/static/56b55459f8baf38a15853ca0/t/5b831990575d1f3286cfed22/1535318433924/New_Grey_Eyelash_PDP Work Product Page Layout after Redesign. We leveraged 2 systems of icons in the redesign to highlight important features about each product. The first set at the top is mainly about logistics. The second set provides specific details about the product (dimensions will change with size variant selection!). https://static1.squarespace.com/static/56b55459f8baf38a15853ca0/t/5b831430aa4a996cc7abdac5/1535317472950/Alt_img_gallery_optimized.gif Work Alt Image Galleries In our research, we learned two things: our users need to see it in a space and they will buy what they see. As a result, our creative team doubled down on variant image photography to make sure that we had a deeper library to showcase. On the site, we created variant image galleries where the entire gallery swaps out when you change color variants. https://static1.squarespace.com/static/56b55459f8baf38a15853ca0/t/5b832a7a21c67c8d1fb64e4d/1535322840302/Mobile_Quicklinks.gif Work Mobile Quick Links. Mobile navigation doesn't strictly have to live in a hamburger or on a button. We wanted to present a few popular categories on homepage load with a simple treatment so that users could access them without having to open the navigation. https://static1.squarespace.com/static/56b55459f8baf38a15853ca0/t/5b831e9fcd8366d1f2d20adc/1535319782486/Category_Filtering.gif Work Filtering Subcategories. We learned in our user research that in some cases, they are looking for a very specific product type and in others they aren't necessarily looking for one exact thing on our site. We wanted to help them achieve both ends with a new system of broader categories that could leave room for inspiration by browsing and the addition of filtering by granular subcategories. https://static1.squarespace.com/static/56b55459f8baf38a15853ca0/t/5b83015303ce64a5a9b2160b/1535312750611/Collections_Filtering Work Customizable Collections Filters. This year, we had about 90 looks that shoppers could choose from, up from our 60 last year. They are all highly visual so we didn't want to scale down the image size. Instead, we reused an existing property encoded to the look (primary and secondary colors) to create a filtering system that you could use to browse the selection quickly by a certain color scheme. https://static1.squarespace.com/static/56b55459f8baf38a15853ca0/t/5b83203e0ebbe8b9b8db7353/1535320175394/Mobile_Nav_optimized.gif Work Mobile Navigation. Over time our navigation had gotten bloated and started to recall images of an over-stuffed junk drawer. Our shopper's main paradigm for online shopping was fast fashion, not home decor, so we decided to drop the jargon and make it simple. With a mobile-native generation, we wanted our navigation to feel app-like and inviting unlike a hamburger menu that can be overwhelming and https://static1.squarespace.com/static/56b55459f8baf38a15853ca0/t/5b831b5f032be4d68a4ab43f/1535318978918/Old_PDP Work Product Page Layout before Redesign. This was a minimalist layout. 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